Choice Hotels Reimagines Room Service with Delivery.com Partnership
A new partnership between Choice Hotels and delivery.com is being seen as a sign of changing times within the hospitality industry. Delivery.com is now providing a “room service-like experience” for hotel guests at Choice Hotels, allowing guests to have orders from local restaurants delivered directly to their hotel locations.
Case Study: At Choice Hotels, a Check-In Consolidator is Key
For nearly a year, Choice Hotels has been running a special offer that rewards members of its Choice Privileges program with 50 extra points each time they check-in on Foursquare, Facebook, or Gowalla at more than 1,500 participating properties. By partnering with Topguest, Choice has been able to use LBS to build customer engagement without worrying about managing the infrastructure that a large-scale program requires…
Mapping Apps Making an Impact on Mobile Purchase Intent
Apps like Mapquest and Waze are used with a direct intention as part of “lower funnel” purchase considerations.But map users also demonstrate high engagement with visible advertisers served to them as a complement to their core navigation needs…