5 Influential Products That Helped Define Local Tech

The local industry has yielded a bevy of popular products. Some have survived while others have faded into the background, but the industry continues to merit the hype. Here we take a look at the five best products in local tech over the past few years…

Street Fight Daily: Apple Locks NFC to Apple Pay, Clear Channel Rebrands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s iPhone 6 NFC Chip is Restricted to Apple Pay (Verge)… Clear Channel Rebrands As IHeartMedia (AdAge)… Is the Mobile Check-In Dead? (AdWeek)…

Case Study: P.F. Chang’s Jumps Into Location-Based Marketing

P.F. Chang’s China Bistro is giving away free happy hour dishes to customers who checked-in on Foursquare, Facebook, and Yelp this summer as a way to promote its new Triple Happiness Happy Hours. Brand director Dan Drummond says location-based marketing was a no-brainer for the national restaurant chain…

Case Study: Minneapolis Music Club Becomes a Foursquare Hot Spot

Minneapolis isn’t a city that’s lacking for nightlife options, but First Avenue marketing coordinator Machen Davis believes her music club has been able to stand out from the pack by using location-based services as promotional tools and by turning the club’s Foursquare mayorships into a fierce competition…