Customer Data Platforms Compete to Define the Evolution of the Category

Simon Data President and Co-founder Josh Neckes predicts that the CDP category will split into two groups of winners—companies more like Segment and mParticle, and companies like his own, Action IQ, and Zaius. “There’s probably room for two-to-three winners,” he says.

Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…

Simon Data Scores $20 Million for Big Data-Based Campaign Orchestration

Customer data platform Simon Data is announcing this morning $20 million in Series B venture funding. Led by Polaris Partners, the round will help Simon grow as it seeks to convince marketers that it offers solutions no other CDP can.