CBS Local | Street Fight

6 Ways That Broadcasters Can Embrace Hyperlocal

Stephanie Miles

6 Ways That Broadcasters Can Embrace Hyperlocal

As local television viewership continues to decline, broadcasters are increasingly looking for ways to expand their offerings to advertisers. One way they’re doing that is by utilizing hyperlocal channels. To find out more about what broadcasters should know before getting involved in hyperlocal, we consulted with experts in the fields of local media and online advertising…

Online Retailer Uses Daily Deals, Facebook Ads to Grow Business

Stephanie Miles

Online Retailer Uses Daily Deals, Facebook Ads to Grow Business

When Anthony Bronzo was brought on to manage marketing and advertising for Born to Run, a Seattle-based athletic shoe retailer with two physical locations and a popular online store, he was tasked with finding new ways to reach the company’s core customers—active trail runners and CrossFit devotees. In his few short months on the job, Bronzo has managed to reach those customers using a combination of targeted ads on Facebook and Google AdWords, and by running daily deals with companies like Group Commerce and CBS Local…