CardSpring | Street Fight

Street Fight Daily: Fake Yelp Reviews Rise, Yahoo Gives Maps A Facelift

Steven Jacobs

Street Fight Daily: Fake Yelp Reviews Rise, Yahoo Gives Maps A Facelift

A roundup of today’s big stories in hyperlocal content, commerce, and technologyA Whopping 20% Of Yelp Reviews Are Fake (MarketWatch)… Surprise: Yahoo Maps Gets A Facelift, New Features (SearchEngineLand)… Hyperlocal Power: Urban Compass Raises $20M At A $150M Valuation; Adds Advance Publications And Marc Benioff As Investors (TechCrunch)…

6 Reasons to Opt for Card-Linked Loyalty Programs

Stephanie Miles

6 Reasons to Opt for Card-Linked Loyalty Programs

Customer analytics have become an integral part of the local merchant’s marketing toolbox, and digital loyalty providers are increasingly leveraging their own data to help clients make more informed business decisions. Hyperlocal vendors with loyalty programs that are linked to credit cards or debit cards are especially well positioned to take advantage of this trend. Here are six reasons why loyalty providers should consider structuring their programs to connect with customer’s credit or debit cards…

7 Card-Connected Marketing Programs

Stephanie Miles

7 Card-Connected Marketing Programs

Card-connected platforms help merchants promote customer loyalty without introducing any extra steps or hurdles to the traditional payment process. Customers swipe their cards just as they normally would, and the rewards or discounts they earn are automatically reflected on their next credit card or bank statements. Here are six card-connected programs that merchants can use to promote loyalty and customer engagement…