5 Tools to Target Customers Based on Past Purchase Behavior

By tracking a consumer’s past purchasing behavior, marketers can design highly targeted ads based on the specific preferences and tastes of individual customers. Here are five tools that marketers can use to gather information about their customers’ past purchasing habits…

Street Fight Daily: Google Taps Local Inventory, Microsoft Tests Card-Linked Offers

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Introduces Local (Inventory) Product Listing Ads (Search Engine Land)… Microsoft Forms Alliance With Facebook, LivingSocial And Others To Promote Card-Linked Offers, Starts Test In Seattle (TechCrunch)… Square Doubles In Size In A Year; Now Boasts 600 Employees (GigaOm)…