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News & Analysis

5 Tools to Target Customers Based on Past Purchase Behavior

January 9, 2014January 13, 2014 by Stephanie Miles

By tracking a consumer’s past purchasing behavior, marketers can design highly targeted ads based on the specific preferences and tastes of individual customers. Here are five tools that marketers can use to gather information about their customers’ past purchasing habits…

News & Analysis

Street Fight Daily: Google Taps Local Inventory, Microsoft Tests Card-Linked Offers

October 8, 2013October 8, 2013 by The Editors

A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Introduces Local (Inventory) Product Listing Ads (Search Engine Land)… Microsoft Forms Alliance With Facebook, LivingSocial And Others To Promote Card-Linked Offers, Starts Test In Seattle (TechCrunch)… Square Doubles In Size In A Year; Now Boasts 600 Employees (GigaOm)…