Retail is Not Dead, But Small Businesses Need Help

Card-Linked Offer (CLO) technology is leveling the playing field for all merchants. If you haven’t heard of CLOs, you’re not alone. According to the Cardlinx Association, CLO marketing is the fastest growing segment of digital marketing, with a majority of  large companies expecting to double their CLO budgets from last year, and the number of consumer transactions doubling from last year. Despite this rapid growth, most of the 25 million small businesses in the US have never heard of CLO marketing or know that it is available to them.

5 Tools to Target Customers Based on Past Purchase Behavior

By tracking a consumer’s past purchasing behavior, marketers can design highly targeted ads based on the specific preferences and tastes of individual customers. Here are five tools that marketers can use to gather information about their customers’ past purchasing habits…

Street Fight Daily: Google Taps Local Inventory, Microsoft Tests Card-Linked Offers

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Introduces Local (Inventory) Product Listing Ads (Search Engine Land)… Microsoft Forms Alliance With Facebook, LivingSocial And Others To Promote Card-Linked Offers, Starts Test In Seattle (TechCrunch)… Square Doubles In Size In A Year; Now Boasts 600 Employees (GigaOm)…