As Google expands the local search experience to encompass more aspects of the customer journey, user-generated content is coming into play as one of the most important ranking factors for small and mid-size businesses.
This is the second in a series of four articles covering the themes behind many of Google’s recent local search feature releases and interface updates. In the first installment, I discussed Google’s increasingly personalized or customized search results, marked by content pulled from GMB profiles, the business website, and Google users, and matched to specific queries so that each SERP is unique. In this second installment, I’ll be talking too about interfaces that differ according to what you’re searching for, but in this case the differences are verticalized.
There are almost 40 million voice-first devices in homes across the US. That’s a whole lot of families asking Siri, Cortana, and Google questions. We’ve broken down a list of seven copywriting techniques to optimize your content and/or copywriting for voice search.
Street Fight covers the whole of digital marketing, but our roots lie in local search and media, and we’re returning there this month with a focus on what we’re calling Broadening Local.