Google Local Search Trends III: Socialization

Share this:

In this third of four installments in my series on recent and ongoing trends in local search, I want to focus on signs that Google’s local platform — comprising Google My Business, Google Maps, and the local component of Google Search — has become, under our noses, a massive social network. Google has achieved this status not through traditional methods of connecting users to each other, but by allowing and encouraging users to share their experiences, questions, and opinions about local businesses in a variety of forms and at a massive scale.

Broadening Local: Expert Roundup

Share this:

A trio of local search experts expound on the latest in the industry. Claire Carlile proposes Google My Business as a CMS and covers how businesses should approach the channel; Miriam Ellis explores the increasingly blurred lines between different categories of sites and businesses; and Damian Rollison delineates the major trends shaping the trajectory of local search, especially on Google.

5 User-Generated Content Platforms for SMBs

Share this:

As Google expands the local search experience to encompass more aspects of the customer journey, user-generated content is coming into play as one of the most important ranking factors for small and mid-size businesses.

Google Local Search Trends II: Verticalization

Share this:

This is the second in a series of four articles covering the themes behind many of Google’s recent local search feature releases and interface updates. In the first installment, I discussed Google’s increasingly personalized or customized search results, marked by content pulled from GMB profiles, the business website, and Google users, and matched to specific queries so that each SERP is unique. In this second installment, I’ll be talking too about interfaces that differ according to what you’re searching for, but in this case the differences are verticalized.

Hey, Siri! 7 Copywriting Techniques To Optimize for Voice Search

Share this:

There are almost 40 million voice-first devices in homes across the US. That’s a whole lot of families asking Siri, Cortana, and Google questions. We’ve broken down a list of seven copywriting techniques to optimize your content and/or copywriting for voice search.

September Theme: Broadening Local

Share this:

Street Fight covers the whole of digital marketing, but our roots lie in local search and media, and we’re returning there this month with a focus on what we’re calling Broadening Local.