B2B Video Marketing Grows Up, Getting Briefer and Garnering More Attention

The standards for B2B video marketing are rising as marketers get the hang of the hottest, no longer so new medium. Marketers are learning to keep things short and sweet, decreasing the average video length from six to four minutes from 2017 to 2018, and audiences are tuning in longer, Vidyard reports in its annual video in business report.

3 Advantages of Private-Label or In-House Affiliate Marketing

The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could include anything from cross-device tracking to multi-channel attribution. And one of the fastest-growing affiliate marketing trends is private or “in-house” programs that are powered by white-label network or technology solutions. […]

StructuredWeb’s Nissan: We’re Just Starting to See the Complexity Curve Going Up

Long sales cycles, smaller target audiences, higher transaction values — all these characteristics separate B2B from B2C marketing. “There’s a level of precision that you need to have in the B2B space, because otherwise you can spend a lot of money without seeing any results,” said StructuredWeb president and CEO Daniel Nissan.

LinkedIn – The Ultimate Hyperlocal B2B Play?

In which our columnist posits that LinkedIn is queued up to take market share away from Facebook, Twitter and others while making a big business out of hyperlocally-targeted business-to-business ads, even as “wags continue to deride LinkedIn as a glorified recruiting tool.”