b2b | Street Fight

StructuredWeb’s Nissan: We’re Just Starting to See the Complexity Curve Going Up

Annie Melton

StructuredWeb’s Nissan: We’re Just Starting to See the Complexity Curve Going Up

Long sales cycles, smaller target audiences, higher transaction values — all these characteristics separate B2B from B2C marketing. “There’s a level of precision that you need to have in the B2B space, because otherwise you can spend a lot of money without seeing any results,” said StructuredWeb president and CEO Daniel Nissan.