Analysis | Street Fight

5 Platforms For Location Data Analysis

Stephanie Miles

5 Platforms For Location Data Analysis

Location data analysis platforms track the spatial behavior of consumers based on previous ad exposures. Although competing platforms work slightly differently from one another, each with its own features and limitations, the overall effect is that marketers can finally determine whether mobile ad exposures are actually luring customers inside their physical stores. Here are five examples of platforms that marketers can use for location data analysis…