Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August.

5 Platforms for Analyzing Customer Sentiment

To help marketers gain a better understanding of what people are truly saying about their companies, a number of hyperlocal vendors are stepping in with tools that automatically analyze customer sentiment on social media platforms like Facebook and Twitter…

5 Platforms For Location Data Analysis

Location data analysis platforms track the spatial behavior of consumers based on previous ad exposures. Although competing platforms work slightly differently from one another, each with its own features and limitations, the overall effect is that marketers can finally determine whether mobile ad exposures are actually luring customers inside their physical stores. Here are five examples of platforms that marketers can use for location data analysis…