Alteryx | Street Fight

Street Fight Daily: Amazon’s Brick-and-Mortar Ambitions, Uber Suspends Self-Driving Cars After Crash

Joseph Zappa

Street Fight Daily: Amazon’s Brick-and-Mortar Ambitions, Uber Suspends Self-Driving Cars After Crash

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s YouTube Has Continued Showing Objectionable Ads Despite Advertiser Pushback… Uber Takes Self-Driving Cars Off the Road After One Flips Over in Arizona… Amazon’s Ambitions Unboxed: Brick-and-Mortar Stores for Appliances, Furniture, and More…

Case Study: Using Predictive Analytics to Improve Campaign Performance

Stephanie Miles

Case Study: Using Predictive Analytics to Improve Campaign Performance

In Greg Bucko’s world, data is king. As the manager of customer insights for Southern States Cooperative, a farm supply and service cooperative with $2.5 billion in revenue, Bucko is responsible for making sure his company is targeting its most profitable customers with direct mail and other marketing calls to action. His company uses predictive analytics tools to analyze variations in marketing campaigns, with the goal of being able to improve customer targeting…