Street Fight Daily: 80% of News Site Traffic from Facebook/Google, Walmart Expands 2-Day Shipping

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Revamps Alexa Skills to Stay On Top of Smart Home Market… Online News Sites Get 80% of Traffic from Facebook and Google… How Uber and Lyft Have Changed the Game for All Travel Brands…

6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.

Placed Brings Location Analytics to Programmatic

Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base…