News & Analysis

3 Trends Marketers Need to Know About Location-based Advertising

by Steven Jacobs Share this  
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Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

News & Analysis

Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…

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