10 Top Location-Based Mobile Campaigns of 2014

In 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. We asked the folks at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year…

Case Study: Ace Hardware Uses Mobile Tools to Drive Shoppers In-Store

National hardware chain Ace Hardware recently debuted a new mobile iPhone application, meant to enhance the shopping experience and encourage customers to complete their transaction at local Ace Hardware locations…