5G | Street Fight

What Is 5G? Some Facts and Marketing Implications

Joseph Zappa

What Is 5G? Some Facts and Marketing Implications

As the next generation in mobile connectivity, 5G should promise smoother data transmission, higher-quality mobile streaming, and more efficient energy usage. And it’s those benefits consumers are excited about, newly available data from Verizon Media indicates, with 72% of surveyed consumers excited about faster data transfer speeds and 57% eager for higher-definition video content. But industry watchdogs are skeptical.