Respecting Data Privacy while Boosting Business
The concept of being relevant while not being intrusive is not mutually exclusive. Certain brands have been able to master this delicate balance. One such brand is Apple. Apple knows that I have an iPhone 12, but they aren’t chasing me on all corners of the internet trying to sell me accessories, or worse, another iPhone. However, when I go to the Apple Store app, it has all my devices connected to my Apple ID, creating a curated list of relevant products. This is a masterclass in being relevant without being intrusive.
NextNav Releases a Plug-in for Vertical Positioning
In this episode of Location Weekly, the Location-Based Marketing Association covers NextNav releasing a developer plug-in for vertical positioning, PointMe developing a solution for “point and click” in the physical world, Pointr & Comfy partnering to make workspaces safer to return to after COVID, and SKODA adding location-based services to their vehicles.
Retail Scams During the Holiday Season
Online retail was hot in 2019 and likely to be even more so in 2020. That’s good news for retailers, of course. Unfortunately, it comes along with some potentially bad news: These high traffic numbers motivate retail scammers to take advantage of the situation, and retailers may potentially be caught unawares.
Developing an FAQ with Google Q&A
The major downfall and benefit of Google Q&A is that anyone can ask a question, and anyone can answer. For businesses, brand representation comes into question, and they’re challenged with not only answering questions themselves, but also monitoring the responses left by others on the web.
Despite the challenges, when managed at scale, Q&A is an excellent forum to bring customers and businesses together and improve engagement with your brand.
Discounts Drove Black Friday Foot Traffic
To see how clothing retailers fared, we took a look at foot traffic to the top 10 in the U.S. We did a straight comparison on foot traffic between Black Friday weekend last year and this year (11/28/19 – 12/2/19 and 11/26/20 – 11/30/20).
Across all 10 retailers, store visits dropped an average of 42%. Who fared best? Who took the biggest hit? We queried our proprietary geofencing marketing database. Here’s what we found.
Six Last-Minute Tips for Holiday Marketers
The holidays are here, and along with them, a holiday shopping season like no other. With the entire retail sector transformed by the Covid-19 pandemic, e-commerce has taken center stage, and digital marketers are working feverishly to find new ways to reach customers and bring former brick-and-mortar shoppers into the digital fold.
Yet we know that there’s still a lot of work to be done, and the holidays aren’t offering much downtime to digital teams. That’s why we hosted a discussion featuring experts sharing eleventh-hour tips and tricks that marketers can use to drive revenue this holiday season.
How to Use Instagram to Drive Traffic to Your Blog
On its face, Instagram is not all that link-friendly, especially compared to other sites like Facebook or Pinterest, which are practically driven by linked-to content. Even though you can’t make an Instagram post link to a URL, there are ways to maximize the linking features Instagram does have.
Adthena and Adsquare’s New Launches
In this episode of Location Weekly, the Location-Based Marketing Association covers Adthena launching “Local View,” Adsquare launching “Audiences in Motion,” location-based game Breadcrumbs debuting in Singapore and Clark County, and Las Vegas releasing the “FixIt Clark County” app for citizens to report problems.
Improving Satisfaction with Digital Customer Service
Most brands track certain metrics, including customer satisfaction (CSAT), net promoter score (NPS), and customer effort score (CES), to gauge how well they’re serving customers. Each calculation gives a numerical value you can use as a benchmark or leading indicator when making improvements to customer service operations or your brand’s customer journey.
These scores provide insight into which experiences and channels drive the most satisfaction, as well as which pain points are negatively impacting customers. Benchmarking scores against ever-changing industry standards and monitoring even subtle shifts over time allows brands to access valuable information about the quality of their customer care.
How DTC Brands Are Adapting to Covid-19
When Covid shut down the world, it wasn’t just traditional retailers that were hit. DTC brands were, too. Shifts in consumer shopping habits during the pandemic forced DTC brands to alter the ways they think and they still came up on top. As the world continues to navigate our new normal, we hope that others can learn from the strategies DTCs are implementing.
Re-engaging Consumers Amid and After Covid-19
Shortly after the pandemic caused retail stores around the country to rapidly adapt their business models to address shutdowns and changes in consumer habits, CodeBroker conducted research to explore how shopping behaviors were changing.
The resulting report, Consumer Shopping Habits During the Covid Pandemic, offers insights into what has changed, which changes are likely to persist even after the pandemic subsides, and what retailers can do to protect their bottom line.
3 Enterprise Tech Trends for 2021
Next year’s period of relative peace will give leaders the opportunity to make thoughtful investments in technology that put 2020’s positive developments — like increased cloud adoption and remote work flexibility — on more solid ground. Companies will also have bandwidth to prepare for the next crisis, eschewing reactive, flash-in-the-pan solutions in favor of longer-term strategies.
Location Intelligence Beats Fraud
In this episode of Location Weekly, the Location-Based Marketing Association covers Incognia solving QR code fraud with location verification, the Ontario Regiment Museum using an AI virtual assistant, L’Oréal launching virtual make-up for your online work calls, and Covid-19 leading to greater public willingness to share location data.
3 Factors to Consider Before You Choose a Martech Solution
If you’re among the many marketing professionals who are thinking about adding to their solution stack to manage digital marketing channels, keep in mind that your investment should endure for the long haul. You’ll need to find a solution that helps you improve performance on digital channels while the pandemic persists and afterward as we make our way to a new version of normal. Here are three points to ponder.
Customer Experience is Your Best Marketing Tool
Providing an outstanding customer experience can be your most powerful and cost-efficient marketing strategy. In a business world where dozens of other companies sell the same products and services as you do, creating an environment where customers enjoy dealing with your company will help your brand stand out from the rest.