LBMA: Google Maps Goes Head to Head with Instacart

In this episode of Location Weekly, the Location-Based Marketing Association covers SPREE Interactive taking its VR platform global, a Robot mixologist serving drinks and collecting data, Google Maps going head to head with Instacart, and Square launching a Photo Studio app.

Holiday Marketing Amid Current Supply Chain Disruptions

By using marketing to communicate transparently about potential shortages while at the same time helping shoppers either locate hard-to-find items or come up with alternative gift ideas, companies can overcome the current challenges and actually deepen their relationship with consumers, leaving them well-positioned for when the supply chain does return to something resembling normal.

How Personalized Packaging Can Drive Loyalty and Conversions

The key word here is experience. Opening a box full of bubble wrap or (get the vacuum ready) packing peanuts does not lend itself to compelling video content. What cements a product in the viewer’s mind is the branded experience. This could be personalized tissue paper, a thematic wrap element, clever inlay design, or custom selected product samples, to name a few.

How Retailers Can Scale their Workforces for the Holidays and Beyond

How can operations and HR leaders in retail organizations overcome a significant worker shortage, both now and in the future?

Tips for Black Friday and Cyber Monday Discounting

To meet the moment, retailers should be paying attention to the macro-factors impacting the current retail environment, ever-changing customer preferences (even so much as the final days before BFCM), and the nuances of the company’s own assortment and capabilities.

LBMA: Google Enters OEM Vehicle Navigation Space

In this episode of Location Weekly, the Location-Based Marketing Association covers Google getting into the OEM vehicle navigation space, Giant Food piloting mobile deals on perishable foods, Lowe’s launching a “room scanning tool” using LIDAR in their app, and Amazon’s Alexa coming to hospitals and assisted living homes.

Reaching Consumers with Relevant Messaging for the Holidays

Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on optimizing email campaigns for relevance, taking advantage of OOH, and cookieless solutions.

Advertising Costs for Casual Mobile Games Are Down This Holiday Season

While costs will likely continue to fluctuate, the post-IDFA reality is here to stay. Thankfully, there are a few simple steps mobile game marketers can take to better manage their spend and increase down-funnel performance across all categories during the 2021 holiday season and beyond.

How America’s Growing Embrace of Intersectionality Should Inform Marketing

Population growth today is mostly driven by non-white groups, and the number of people who identify as biracial or multiracial has grown enormously – by almost 25 million since the 2010 census. This sends out a clear message to marketers: People are embracing their own multidimensional identities, and brands should follow suit in their messaging.

Personalization’s Chief Risk and Reward: Identity Reinforcement

Martech is not an industry that merely measures or codifies consumer behaviors, interests, and identities. It is an industry in the business of manufacturing identities. And that is an awesome political and economic power in both the positive and negative senses of the word.

Customer Loyalty: How to Build Lasting Relationships with Online Shoppers

In their hurry to attract new shoppers, online businesses easily lose sight of the importance of keeping existing customers satisfied. And while you do certainly need to expand to grow, nurturing customer loyalty can be more affordable and effective in numerous ways.

5 Reasons Direct-to-Consumer Marketers Should Invest in CTV and OTT

There’s never been a better time to make the move to CTV/OTT. Regardless of the path you choose, as audiences increasingly turn their attention to streaming media, DTC brands can’t afford to get left behind. Allocating some budget for CTV/OTT in the coming year is a smart investment that will put your brand ahead of the competition and in front of active, engaged audiences.

3 Cutting-Edge Trends in Digital Advertising

Many firms claim to propose an ad model that no other company can replicate, but trends are emerging among the “next-generation” advertising technologies. Three of those trends include context becoming a layer of all advertising, real-time updates to messaging, and interactivity driving engagement.

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

LBMA: Digital Envoy Acquiring Location Sciences

In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring Location Sciences, Campbells Soup and Universal Music’s QR code experiences, Stirista launching their Crosswalk geo-attribution platform, and Text Request launching location tracking by SMS.

Privacy-First Mobile Marketing in 4 Steps

Developing a privacy-first strategy is not only about getting creative in how you message or target; it’s also about being creative in how you find your audience and evaluate your campaigns. Data and audience building is key, and investing in gaining more control of your audience and measurement data will be the best way to succeed.

Unpacking Holiday Trends: What Retailers Need to Know

Although the forecast is relatively rosy, retailers are competing for every dollar. Many are taking a more strategic approach to capitalize on pent-up shopping energy than they did last year. Let’s take a closer look at what we can expect from the 2021 holiday season, including best practices for maximizing sales.

What You Need to Know about the Google My Business Name Change

The GMB name change brings with it a fair degree of uncertainty. Google may be retaining, for instance, the model of an API that helps partners manage listings for both SMBs and larger brands, but if the company is simultaneously building out a snazzy new interface for those same multi-location brands to manage Google profiles on their own, does this fact represent an existential threat to listing management companies?

LBMA: Chili’s Tests a Robot Server

In this episode of Location Weekly, the Location-Based Marketing Association covers Chili’s restaurants testing a robot server named Rita, Locky Dock Media Network blending media and public good, ProMobi releasing tech to track frontline workers, and EzFill adding gasoline to a growing list of on-demand delivery items.

Holiday Insights: Partnerships and Covid

Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on taking advantage of partnerships, navigating Covid, and optimizing for holiday grocery preferences.