Augmented reality continues to be an early-adopter technology in terms of brand marketing. It has the unique ability to demonstrate products in their full 3D glory, which has proven effective in categories from furniture to footwear and cosmetics to cars. Many of these categories align with multi-location brands.
Yext this week made another power move by launching a no-code page builder. No-code websites may sound most relevant to SMBs, but they’ll also have huge implications for multi-location brands looking to stand up localized marketing websites across hundreds or thousands of locations without large marketing teams.
Generative and conversational AI seem to be taking over the world. The former entails generating images and text with keyword inputs… with results that are sometimes impressive, sometimes funny, and sometimes creepy. And the latter is all about AI-generated dialogues… with similar results.
Even as Instagram pulls back on live shopping, another social platform is diving in further: Pinterest. The company has slowly leaned into shoppability over the past few years with more transactional features for direct commerce. Those moves include a “Shop” tab where products within videos and pins are shoppable. And on the merchant-facing end, Pinterest […]
Roku’s new partnership with DoorDash builds a channel for CTV advertising for local restaurants that already work with DoorDash. The multi-year deal in North America offers DoorDash merchants the ability to buy and deploy interactive and shoppable ads that let users click-to-order food deliveries on the spot.
A possible recession isn’t freezing consumer spending — but it is pushing consumers toward discounts. That’s the takeaway from the signature bellwethers for holiday shopping, Black Friday and Cyber Monday, which saw strong activity levels according to initial figures from Adobe Analytics.
We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.