Location-Based Marketing Association: Instagram Experiments with QR Codes
In this episode of Location Weekly, the Location-Based Marketing Association covers Doritos letting you turn any triangle into chips on Snapchat, Sonic Boom Records launching a vinyl record vending machine in Toronto, Instagram letting you share reels, posts, and your location through QR codes, and Ecom Express partnering with What3Words for last-mile delivery in India.
Location-Based Marketing Association: Kalibrate Partners with Near on Location Intelligence
In this episode of Location Weekly, the Location-Based Marketing Association covers Best Buy teaming up with Pokemon Go, Taiwan’s FamilyMart launching a convenience store on wheels, Baidu getting China’s first autonomous robotaxi license, and Kalibrate partnering with Near on location intelligence.
Location-Based Marketing Association: Amazon’s New Delivery Strategy
In this episode of Location Weekly, the Location-Based Marketing Association covers OneScreen.ai launching a public directory of OOH advertising inventory, Tim Hortons wanting to settle its location targeting lawsuit with free coffee, Sweetgreen gamifying its loyalty program with rewards and challenges, and Amazon planning to start deliveries from PacSun and Diesel stores.
Location-Based Marketing Association: Heineken Uses Projection Ads to Reach NYC Office Workers
In this episode of Location Weekly, the Location-Based Marketing Association covers Heineken using projection ads to target late-night NYC office workers, GeoGuessr bringing you virtual tourism, Radar launching “Place Matching” to improve POI data, and H&M and Amazon teaming up to test tech-enabled COS stores.
Location-Based Marketing Association: Simon Property Group Launches Search Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.
Location-Based Marketing Association: McDonald’s Gets Personal at the Drive Thru
In this episode of Location Weekly, the Location-Based Marketing Association covers Verve Group partnering with Getty Images, Snapchat adding Ghost Trails for your friends’ location history, McDonald’s getting more personalized at the drive thru by recognizing car license plates, and SafeGraph partnering with PredictHQ for location intelligence.
Location-Based Marketing Association: Walmart Partners with Roku on Shoppable TV Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers the Waymap app helping the visually impaired navigate public transit in D.C., Kiwibot rolling out a fleet of advertising robots in Peru, and Walmart partnering with Roku to stream shoppable TV ads. Plus, there’s a auest Interview with Nick Patrick, co-founder and CEO of Radar.
GrabMaps Launches Local Mapping Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers whether Apple & Google will get rid of IP address tracking, GrabMaps launching and licensing their own local mapping technology, Walmart partnering with senior care app Avanlee Care for grocery delivery, and NTT Data launching Mobicomma in Okinawa, Japan.
SPYR Technologies acquires GeoTraq from JanOne
In this episode of Location Weekly, the Location-Based Marketing Association covers Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView getting even better with a new camera, and Pacsun linking its physical and virtual metaverse stores.
Location-Based Marketing Association: Location Intelligence for Food Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s partnering with MagnusCards on accessible shopping, Duolingo opening a Taqueria where you can practice your Spanish, Transverse releasing a location intelligence service for food tech companies, and Engine Creative using AI with DOOH to help find missing people.
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook cutting off several of their location-based services, AT&T launching a location-based routing service for 911 calls, TikTok and Foursquare partnering on in-store visit data, and Unilever rolling out a hailable ice cream truck.
Walmart, Snapchat, and Allrecipes Team Up on AR
In this episode of Location Weekly, the Location-Based Marketing Association covers Walmart, Snapchat, and Allrecipes teaming up on AR lenses for healthy choices, Joann stores partnering with Radar for in-store mobile offers, HomeStart saving families from eviction by selling digital apartments in the Cornerstone metaverse, and Italian start-up VADO connecting vending machines to delivery apps like UberEats.
Location-Based Marketing Association: OOH Trace Launches a Platform for Real-Time OOH Proof of Play
In this episode of Location Weekly, the Location-Based Marketing Association covers Revlon partnering with ACTV8me on a sequential QR code campaign, Anyline helping tire retailers with a new app, Sam’s Club rewarding electric vehicle drivers, and OOH TRACE launching a platform for real-time OOH proof of play.
Location-Based Marketing Association: Tapestri Paying Users for Location Data
In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.
Location-Based Marketing Association: Panera Bread Tests CarPlay in the Drive-Thru
In this episode of Location Weekly, the Location-Based Marketing Association covers REVLAB Technology rolling out its Campus Safe panic button, the Minnesota Twins partnering with ARound for virtual experiences, Panera Bread testing CarPlay in the drive-thru, and Cerence launching a new solution to make any car smart.