LR-headshot 2014Laura Rich, Co-founder & CEO
: Prior to launching Street Fight, Laura headed editorial teams at Condé Nast,,, The Industry Standard and Recessionwire, which she co-founded in 2009. She is also the author of Paul Allen biography The Accidental Zillionaire and a former columnist for The New York Times. She lives in Boulder, Colorado. Contact Laura for sponsorship and partner opportunities.

David Hirschman, Co-founder & COO: David has worked in online media for a decade and a half. He previously was news editor at Mediabistro, online editor at Editor & Publisher, and a reporter for Metro NY. He has also written and edited for Wired, The New York Times, Ad Age, Forbes Traveler, New York magazine and many other online and offline publications. He lives in Providence, Rhode Island. Contact David regarding editorial issues and conference programming.

David Card, Research Director: David is an industry analyst who has been following the intersection of technology, media, and consumer behavior for over 25 years at Gigaom Research, Jupiter Research, IDC, and Forrester. He was previously a research VP for Gigaom, where he helped pioneer a premium research service for that respected tech blog. He lives in New York City. Contact David regarding industry briefings and research projects.

Noah ElkinNoah Elkin, Managing Editor: Noah is a 15+-year digital industry veteran. His career has revolved around the intersection of technology, strategy, marketing and content. Most recently, Noah served as the Chief Product Officer at Industry Index, a B2B ratings and reviews platform for digital marketing technologies. Before that, he served as Executive Editor and Chief Evangelist at eMarketer, where he wrote dozens of reports and delivered 100+ webinars and in-person presentations that helped clients understand the latest digital marketing, media and commerce trends and the implications for their business. He lives in Northampton, Mass.

Stephanie Miles, Senior Editor: Stephanie is a freelance journalist who covers personal finance, technology, and real estate. She is particularly interested in how local merchants and national brands are utilizing hyperlocal technology to reach consumers. She has written for FHM, the Daily News, Working World, Gawker, Cityfile, and Recessionwire. She lives in Sacramento.

Annie MeltonAnnie Melton, News Editor: Annie first joined Street Fight as an intern in 2014. She studied journalism and business at the University of Colorado in Boulder, and her journalism has been published by The Daily Beast, The Denver Post, Texas Monthly and various other online and offline publications. She edits the Street Fight Daily newsletter and contributes frequently to the site. She lives in Brooklyn.

Tom Grubisich, Columnist: Tom writes “The New News” column, which focuses on “legacy” and “pure-play” community publishers who are developing sites that are geared to connecting with digital audiences and businesses. He is also co-authoring a book on Charleston, S.C. — where he lives — that is framed around that city’s tumultuous racial history.

Larry Kramer, Advisor: Larry is the former publisher of USA Today, an adjunct professor of Media Management at the Newhouse School of Communications at Syracuse University, a media consultant, and the author of C-Scape: Conquer the Forces Changing Business Today. He sits on the board of directors of Discovery Communications, American Media Inc., Freedom Communications, Inc.,, BlackArrow, Inc. and Harvard Business School Publishing, and serves on the advisory boards to the Newhouse School,, and Jib Jab Media.

Rick Blair, Advisor: With more than 30 years of publishing, business development and electronic media start up experience, Rick is an established and respected leader among the global content, advertising and digital industries.  Most recently, Rick served as the CEO of Clarity Digital Group, overseeing and He is an angel investor with adviser relationships with Verve Wireless, (board member),, Happenings Media, Planet Earth and The Pursuit Group. In addition, he is a member of Investor’s Circle, a network of angel investors who seek financial, social and environmental returns on their investments.

Steven Jacobs, Advisor: Steven is a senior consultant at Bridge Partners Consulting. He spent four years as Street Fight’s deputy editor, where he helped build the company’s reputation by covering the ins and outs of the local marketing and small business software industry. He has been quoted in the Wall Street Journal, USA Today, and National Public Radio as an expert on small business technology.

Rick RobinsonRick Robinson, Advisor: A longtime AOL exec, Rick was a founder of Digital City (AOL Local) in the mid-1990s. Through the years he led product, content and programming groups in mobile, local and social for AOLTW,, Sprint, XOHM and YES 4G among others. Previously, Rick was also editor-in-chief of BBS Magazine. Street Fight acquired the assets of, Rick’s site covering social, local and mobile news. He’s currently a co-founder of

Jeff Lundwall, Advisor: Jeff is the Managing Partner of Mercury Group, a retained executive search firm based in New York City and focuses on Media, Marketing and Advertising companies, as well as the technologies that impact those industries. Jeff has worked in the media and media/technology industries since the mid‘90s. Jeff held sales positions at CMP and helped launch The Industry Standard, the first business magazine for the internet. Jeff then founded three content sites where he managed sales and business development. Jeff was also involved in early web video and widget development. Before launching Mercury Group, Jeff was Associate Publisher at Condé Nast Digital, where he helped grow staff and revenue 5x over four years.