Brands Shift OOH Ad Strategy on Super Bowl Sunday

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Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.

Adtech Firms Test New Concept with Autonomous Bot Delivery Campaign

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While food delivery platforms like Postmates, DoorDash, and GrubHub have all launched no-contact options, they generally rely on human drivers leaving food on the ground outside people’s front doors. With the health risks and potential for mix-ups, it’s less than ideal.

A better solution might be the one being rolled out by Wrapify. Just this morning, the company announched the launch of a first-of-its-kind campaign that could take autonomous bot delivery to the next level.

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

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On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.