Warby Parker | Street Fight

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

David Hirschman

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. This phenomenon was the subject of a recent study conducted by ChargeItSpot, which provides cell phone charging stations for retailers and events.

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

The Editors

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…

Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

Steven Jacobs

Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

Over the past year, a string of ecommerce firms have invested in brick-and-mortar locations in an attempt to cash in on local markets that still account for over 90% of retail spending in the U.S. Manish Chandra, the founder the online fashion marketplace Poshmark, says physical locations will play an important part in ecommerce strategies moving forward…

Street Fight Daily: ZocDoc Opens $55M In Debt, Centro Expands To Mobile

The Editors

Street Fight Daily: ZocDoc Opens $55M In Debt, Centro Expands To Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technology

Doctor Appointment Booking Site ZocDoc Opens Up $55 Million In New Convertible Debt (GigaOm)… Centro Expands Locally Focused ‘Brand Exchange’ To Mobile, Tablet Inventory (AdExchanger)… Report: Hyperlocals Can Bridge Gap Between Larger Organizations And Public (Journalism.co.uk)…

Street Fight Daily: NYT Tests Native Ads, Online Retailers Dabble Offline

The Editors

Street Fight Daily: NYT Tests Native Ads, Online Retailers Dabble Offline

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The New York Times Experiments with Native Advertising… On Two Wheels (Nieman Journalism Lab)… From Clicks to Bricks: Online Retailers Dabble in Physical Stores (AdAge)… Apple: ‘We Did Not Make a Bid For Waze’ (Mashable)…