Tello | Street Fight

PODCAST: This Week in Location-Based Marketing — Waze, Spun

Asif Khan

PODCAST: This Week in Location-Based Marketing — Waze, Spun

In this week’s episode, hosts Rob Woodbridge and Asif Khan have nine different stories, including their bewilderment at Waze; why they think 4sqTrigger is onto something; and UrbanAirship’s progress with Tello. Also Scott Lindenbaum of Spun talks about using a goat for location-based marketing…

Street Fight Daily: Urban Airship Acquires Tello, Locu Snags Google Exec

The Editors

Street Fight Daily: Urban Airship Acquires Tello, Locu Snags Google Exec

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Urban Airship Acquires Tello, Maker Of PassTools For Apple’s Passbook, Because Not All Brands Need Fully Featured Apps (TechCrunch)… Locu snags Google Now exec Keir Mierle to head engineering  (Pandodaily)… As Mobile Maps Competition Heats Up, Google Fine Tunes Maps API for Android (GigaOm)…

7 Strategies for Dealing With Online Reviews

Stephanie Miles

7 Strategies for Dealing With Online Reviews

While nobody doubts that positive reviews can be good for a business, many merchants aren’t quite sure how to encourage their customers to post their opinions online — and how to respond when they receive negative feedback in such a public forum. We spoke to five experts in the field and asked what businesses should consider when managing their online reviews…

5 Mobile Tools SMBs Can Use to Collect Guest Feedback

Stephanie Miles

5 Mobile Tools SMBs Can Use to Collect Guest Feedback

The customer feedback cards that restaurants once placed on tabletops are are being replaced with digital platforms designed to solicit feedback from guests and find resolutions to problems — before they result in negative online reviews. Here are five tools that merchants can use to collect feedback from guests on their mobile devices…