Shelfbucks | Street Fight

LBMA Podcast: Kantar Shopcom and 4INFO Team Up, Tapad Partners with VisualDNA

Asif Khan

LBMA Podcast: Kantar Shopcom and 4INFO Team Up, Tapad Partners with VisualDNA

On the show: Kantar Shopcom and 4INFO team up; Tapad partners with VisualDNA; JCDecaux Star Wars OOH campaign; Placester raises $27 million; Beretta showcases its new i-Protect bluetooth gun; Brazil’s L&PM Editores prints books that double as subway tickets. Plus, news from Airbnb and MLSE; Royal Caribbean; TCS and Loctronix; and Loblaws.

8 Tools to Send Messages to Shoppers Based on In-Store Movements

Stephanie Miles

8 Tools to Send Messages to Shoppers Based on In-Store Movements

Forty-four percent of shoppers now say they’ve used their smartphones for product research while standing in a store’s aisles, which means marketers who fail to connect with customers through effective in-store messaging are losing out on engagement at a critical time in the buying process. Here are eight tools that merchants can use to send offers or promotions based on their customers’ real-time indoor movements…