#SFSW13 | Street Fight

VIDEO: Why Brands Are Warming to Hyperlocal

Steven Jacobs

VIDEO: Why Brands Are Warming to Hyperlocal

For large brands, the upside of local is often shrouded in operational headaches, and overshadowed by the complexities of coordinating a decentralized, and often chaotic, campaign. Thanks to the rapid adoption of mobile devices and new innovations among vendors however, brands’ attitude to local are starting to change…

What Investors Look for in a Hyperlocal Startup

Rakesh Sharma

What Investors Look for in a Hyperlocal Startup

The hyperlocal industry has seen a spurt of big funding news over the past few months with companies like Booker and FoodPanda nabbing double digit rounds. During an afternoon panel discussion at Street Fight Summit West in San Francisco, Alex Ferrara of Bessemer Venture Partners and Sharon Weinbar, a partner at Scale Venture Capital, broke down the way in which they approach investing in the local space…

With the Point-of-Sale, Simple and Open Breeds Success

Steven Jacobs

With the Point-of-Sale, Simple and Open Breeds Success

During a panel at the Street Fight Summit West moderated by Mark Canon of IBID Strategic Consulting on Tuesday, Patrick Gauthier, Head of Product Strategy, Retail Services, PayPal; Square’s strategic partnerships chief Chuck Kimble, and Clover CEO Leonard Speiser took a deep dive into the delicate dynamics of bringing local businesses’ payments into the cloud…

Yelp VP Ghaffary: 2.5 Trillion in Commerce Will Remain Offline

Rakesh Sharma

Yelp VP Ghaffary: 2.5 Trillion in Commerce Will Remain Offline

Contrary to Marc Andreessen’s recent claim, offline retail is not going to die, said Mike Ghaffary, VP at Yelp, during the morning keynote at Street Fight Summit West in San Francisco Tuesday. Ghaffary argued that the majority of the over $3 trillion in commerce will stay offline — and subsequently, the largest opportunity isn’t in bringing commerce online, but in using the web to support it offline…

Square’s Kimble: There’s ‘More Opportunity Than Obstacle’ in Payments Space

Noah Davis

Square’s Kimble: There’s ‘More Opportunity Than Obstacle’ in Payments Space

San Francisco-based mobile payments company Square continues to grow at a rapid clip. Chuck Kimble, who heads up the company’s strategic partnerships, will be appearing on a panel next week in San Francisco at Street Fight Summit West, so we took the opportunity to catch up with him recently over email and find out more about how the company is planning to expand beyond its initial mandate mobile payments…

Deseret VP: How Disruption Can Drive Digital Media Companies

Tom Grubisich

Deseret VP: How Disruption Can Drive Digital Media Companies

Deseret Digital Media is often mentioned in conversations about companies doing disruptive things in local media. Eric Bright, the company’s VP for eCommerce, will be appearing on a panel next week in San Francisco at Street Fight Summit West, so we took the opportunity to catch up with him recently and find out more about the mechanics of disrupting the local space…

Waze Builds Out Traffic Maps to Add Context in Location

Noah Davis

Waze Builds Out Traffic Maps to Add Context in Location

Andy Ellwood, the company’s senior director of business development, will be appearing on a panel at Street Fight Summit West in a couple of weeks in San Francisco to talk about how the future of mapping tech plays into hyperlocal marketing. Street Fight caught up with him recently to talk about how Waze makes money, the vitality of context, and fighting off Google…

VP Ghaffary: Yelp Is the ‘Local Layer’ of the Internet

Steven Jacobs

VP Ghaffary: Yelp Is the ‘Local Layer’ of the Internet

Mike Ghaffary, a grad school friend of CEO Jeremy Stoppelman who helped to write one of Yelp’s first advertiser contracts, now serves as the company’s vice president of business development (and will give a keynote address at Street Fight Summit West in San Francisco next month). Street Fight caught up with Ghaffary recently to discuss the relationship between content and data in local discovery, and why competitors will have a hard time “killing Yelp.”

Street Fight Announces Second Annual West Coast Summit

The Editors

Street Fight Announces Second Annual West Coast Summit

Following up on a January event that gathered over 400 hyperlocal industry professionals in New York City, Street Fight is pleased to announce that we will be bringing our trademark conference to the West Coast again on June 4th, 2013. Street Fight Summit West 2013 will be held once again at the Bently Reserve in downtown San Francisco…