Seattle | Street Fight

How Local Publishers Can Score With Sponsorships: One Yard at a Time

Tom Grubisich

How Local Publishers Can Score With Sponsorships: One Yard at a Time

I spoke recently to the indefatigable Teresa Wippel, founder and publisher of the indie My Edmonds News north of Seattle, about her search for new revenue stream. In 2011, two years after she began her site, she turned to a sponsorship model for streamed high school football coverage to supplement her modest display revenue. The result has been a significant source of new revenue from seven local sponsors…

Case Study: Bakery Relies on Hyperlocal Press, Yelp for New Customers

Stephanie Miles

Case Study: Bakery Relies on Hyperlocal Press, Yelp for New Customers

When Donna Lawson first opened the doors at Stuffed Cakes, she ran a series of daily deal promotions through CBS Local and Urban Dealight to spread the word about her Seattle-based bakery. Now two years later, Lawson relies primarily on press mentions on hyperlocal sites like the West Seattle Blog, as well as positive reviews on Yelp, to get new customers coming through the door…

Case Study: For Seattle Video Store, Print is Still King

Stephanie Miles

Case Study: For Seattle Video Store, Print is Still King

Remaining relevant is a challenge for any independent video store that has to compete with subscription-based companies like Netflix. Next Door Media, an ad network of hyperlocal sites, took on that challenge with Scarecrow Video in Seattle, adding its sites to the store’s traditional mix of weekly newspapers, free magazines, and public radio stations…