Local News Now seemed to be on an expansion trajectory earlier in the decade with two sites in Northern Virginia and two in the District of Columbia. But today the company has just two — and while they’re both profitable, founder Scott Brodbeck isn’t thinking of launching more sites anytime soon.
Founder and CEO Mike Ragsdale explains why diversification is such an important element of 30A’s fast growth into what is now a multimillion-dollar operation. He also explains how community news sites that don’t have a tropical beachfront to boast about can create their own unique, revenue-generating brands.
In April, online city guide Charlotte Agenda arrived onto a shifting Charlotte, N.C. digital scene. The site’s eclectic mix of five-to-ten quick-read, mobile-friendly stories and a distinctive conversational style of commentary is standing out among local media players eager to reach a young audience, but will it prove sustainable?
There is no doubt that McClatchy is putting an enormous amount of energy and talent into digital — but will it be enough when print is shrinking so rapidly? Street fight spoke to the company’s VP of products, marketing and promotion, Christian Hendricks, about where McClatchy is in its digital evolution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates is Giving GrubHub Seamless a Run For Its Money (SFGate)… Bing Ads Refines Local Targeting Features (SearchEngineLand)… Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech? (AdExchanger)… ….
I spoke recently to the indefatigable Teresa Wippel, founder and publisher of the indie My Edmonds News north of Seattle, about her search for new revenue stream. In 2011, two years after she began her site, she turned to a sponsorship model for streamed high school football coverage to supplement her modest display revenue. The result has been a significant source of new revenue from seven local sponsors…
Revenue diversification is a hot topic within the hyperlocal community, as publishers seek out new ways to generate income without sacrificing the quality of the products they provide. Some publishers are gaining audience share by partnering with other local media, some are focusing on mobile ad strategies, and others are competing for grants as non-profit organizations. What they all have in common is an interest in finding new ways to expand beyond traditional banner ads…