HappyOrNot | Street Fight

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Anna Kramer

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.