Eric Lefkofsky | Street Fight

Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

Geoff Michener

Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Groupon appoints another new CEO, Xaxis spinoff Light Reaction gains a vice president of global operations, and programmatic leader Rocket Fuel adds political veterans in anticipation of new online ad spending for the 2016 election cycle.

Groupon Names Lefkofsky CEO as Business Rebounds

Steven Jacobs

Groupon Names Lefkofsky CEO as Business Rebounds

Groupon’s search for a new chief executive ended Wednesday evening with a familiar name: Eric Lefkofsky. During an earnings call Wednesday, the company announced that the firm’s long-time executive chairman, who has shared the leadership duties with Ted Leonisis since the company fired founder Andrew Mason in February, will take on the full responsibilities as CEO. “Everything we do is with local in mind,” Lefkofsky stressed during the earnings call…

Groupon Rebounds in First Quarter Without Mason

Steven Jacobs

Groupon Rebounds in First Quarter Without Mason

Eric Lefkofsky, who is serving as co-interim chief executive with Ted Leonsis, opened the earnings call Wednesday evening with an apology to investors, admitting that the company had “spread [itself] too thin and failed to focus on things that will have the greatest impact.” Part of that extension, Lefkofsky admitted, was overinvesting in a secondary businesses like Groupon Goods at the cost of its more profitable local segment…

Street Fight Daily: PayPal Guns For Square, Groupon’s Lefkofsky Speaks

The Editors

Street Fight Daily: PayPal Guns For Square, Groupon’s Lefkofsky Speaks

A roundup of today’s big stories in hyperlocal content, commerce, and technology.PayPal Debuts iPad App, Furthering Rivalry With Square (AllThingsD)… Eric Lefkofsky’s First Interview As Groupon’s CEO (Fast Company)… Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less (Search Engine Land)…