According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton supporters to visit. In order to come up with these results, Placed tracked the offline behavior of roughly two million opted-in consumers.
The current election cycle, if nothing else, has demonstrated the importance of context in the supply and demand of local media. In this type of market, the early bird gets the worm. Consumer brands are learning this lesson the hard way and getting shut out of local opportunities that otherwise might have been available.