Case Study: P.F. Chang’s Jumps Into Location-Based Marketing
P.F. Chang’s China Bistro is giving away free happy hour dishes to customers who checked-in on Foursquare, Facebook, and Yelp this summer as a way to promote its new Triple Happiness Happy Hours. Brand director Dan Drummond says location-based marketing was a no-brainer for the national restaurant chain…
Case Study: Minneapolis Music Club Becomes a Foursquare Hot Spot
Minneapolis isn’t a city that’s lacking for nightlife options, but First Avenue marketing coordinator Machen Davis believes her music club has been able to stand out from the pack by using location-based services as promotional tools and by turning the club’s Foursquare mayorships into a fierce competition…