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Brand Battle: Shell vs Exxon Mobil

Sponsor

Brand Battle: Shell vs Exxon Mobil

Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.

Sponsored Content: Enterprise Totally Trounces Hertz in a Battle for Local Marketing Presence

April Nowicki

Sponsored Content: Enterprise Totally Trounces Hertz in a Battle for Local Marketing Presence

Vehicle rental companies Enterprise and Hertz battled their branding strategies in a Brand Battle that analyzed data accuracy, local search and advertising, reviews, and social engagement. In an industry where service can make all the difference to customers who are often stressed and rushed, Enterprise influenced its consumer base in positive ways, supporting loyalty and growth…

Sponsored Content: Hyperlocal Strategy Updates Needed for Two National Drug Store Chains

April Nowicki

Sponsored Content: Hyperlocal Strategy Updates Needed for Two National Drug Store Chains

This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two of the country’s largest pharmacy chains: CVS and Walgreens. The contest was close on several counts, but Walgreens emerged as the winner, edging CVS in five of the six categories evaluated.

Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

April Nowicki

Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings to the local market. But these two companies could take a fresh look at their branding strategies and interactions with customers.