Streets Ahead

Facebook Nearby and the Mobilization of Local

No Comments 02 January 2013 by

At long last, Facebook has made a serious move in the local space, and Nearby now recommends local businesses based on your friends’ likes and check-ins as well as your proximity to general business listings. I can’t think of a better or a more timely summation of what’s happened in local search during the past year...

Continue Reading

Streets Ahead

Information Wants to Be Free, but Local Data Is Currency

No Comments 19 December 2012 by

The sizable overlap between consumer-generated information and enterprise control is experienced every day in the world of local search.Though few local search companies could exist without licensed data, once that data gets inside their walls, it becomes a foundation upon which consumer-generated data adds value to a service...

Continue Reading

Streets Ahead

Local Mapping Services and the Public Trust

No Comments 12 December 2012 by

The towering presence of Google in the mapping world today is testament to its success in product development, but this also indicates something else. People don’t just think of maps as a product to be consumed. It seems that we have begun to consider mapping services as a public trust...

Continue Reading

Streets Ahead

How Mobile’s Demographic Shift Impacts Local

No Comments 27 November 2012 by

It seems that young people in the 18-24 demographic spend, on average, more time on mobile devices today than they do watching television. It also appears that mobile usage is far ahead of “playing games and computer use for leisure.” What does this mean for the future of local search and local media? I would say it’s not unlike the lessons the Republican Party was forced to confront in the aftermath of its recent election defeat...

Continue Reading

Streets Ahead

Google’s Local Offerings Have Gotten Too Complicated

4 Comments 20 November 2012 by

The extended Google+ Local rollout has been more troublesome than most. Usually when Google has experimented with social services in the past, such as Google Buzz and Google Wave, it has done so in a tangential way that does not threaten core functionality. With Google+, the gamble is to make social the center of all search activity, and yet the full realization of a social context for Google’s local search tools has yet to appear...

Continue Reading

Streets Ahead

SMBs on Mobile: Questions of Analytics and Performance

No Comments 14 November 2012 by

The proliferation of mobile apps for local continues, with all major local search players maintaining their own apps, and Apple’s App Store currently returning 347 results for the phrase “local search.” With all of this attention, the time is not far away when businesses will begin to get concerned about the presence, accuracy, and effectiveness of their listings on mobile apps. I’d love to see a service that aims at comprehensive analysis of SMB presence across the “app space” for Android and Apple...

Continue Reading

Streets Ahead

Memo to Google: Solve the Local Data Problem With Local Data

4 Comments 06 November 2012 by

I think we can now state definitively that the big upsurge in claimed listings that might have occurred as a result of Google’s choice to embed local listings within its social network, a little over five months ago, will not happen on its own. Rather than achieving Facebook levels of adoption, Google+ Local is still an arena where participation depends heavily on early adopters as well as the assistance of local SEO consultants and companies like mine...

Continue Reading

Streets Ahead

The Role of Directories in the New Local Ecosystem

2 Comments 24 October 2012 by

Marissa Mayer’s announcement that Yahoo would be moving its focus away from local search, along with some other significant factors in the developing local ecosystem, calls into question the continued viability of a robust marketplace of local directory and search sites. Here are a few harbingers of a potentially more consolidated future...

Continue Reading

Streets Ahead

How Siri Works and Why It Matters for Local

1 Comment 17 October 2012 by

It’s pretty clear that Siri’s interpreter can examine a spoken query for syntax and keywords in order to trigger what it thinks is the most relevant web service. Often when Siri gets it wrong, this is because it has made a mistake about which service to call. In my experience, Siri is somewhat over-eager to assume you want local businesses when you say a word that sounds like a product or service category...

Continue Reading

Streets Ahead

Waze Highlights Inconsistencies in Local Data

1 Comment 10 October 2012 by

There are too many different ways to categorize businesses, and none of them represents a unified standard for online search. Such a standard if widely implemented would make all businesses categorized as grocery stores line up neatly with each other and would provide a significant boost in overall relevancy...

Continue Reading

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

How Local Search Is Getting Mobile and Social

Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. Are people really using the social media platform to find small businesses — and what does that say about the future of local search?

What Hyperlocal Acquirers Are Looking For

2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. Here’s a quick look at four major players who may currently be in the hunt for locally focused acquisitions and what each might be looking for.

Twitter

© 2013 Street Fight.

Powered by WordPress. Hosting by Page.ly