Steven Jacobs | Street Fight - Part 2

Off the Block

With Partnerships, YP’s Consumer Product Takes a Back Seat

No Comments 24 March 2014 by

Last week, YP announced a deal with Yelp in which the Yellow Pages spin-off will sell Yelp’s core advertising product to the company’s small business clients. For YP, and its owner Cerberus Capital, the agreement is the culmination of a deeper strategic push and a tacit acknowledgment that its role as leading consumer brand, which defined its print past, might be waning...

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Off the Block

What Real-Time Computing Means for Local Commerce

No Comments 20 March 2014 by

Earlier this month, SAP, the german business software giant, announced that it plans to put a version of its real-time analytics software Hana online. The computing platform is one of a number of new analytics products that use so-called in-memory processing — a reference to a computer’s temporary, or working memory — to rapidly analyze vast amounts of data in an instant, allowing businesses to draw insights and make decisions in a matter of milliseconds...

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News

A ‘Connected’ Closet? As if — or Maybe Not

No Comments 18 March 2014 by

DigitasLBi Labs, the agency’s tech incubator in Paris, has built an in-store shopping assistant that uses image recognition software and Bluetooth low-energy beacons to match, recommend, and display possible additions to a shopper’s wardrobe. The group developed the “inspiration corridor” in conjunction with Klépierre, a french real estate company that operates malls across the country, and has installed the prototype in a Parisian shopping center...

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News

Purchase Funnel icon

How Data is Transforming the Local Purchase Funnel

No Comments 17 March 2014 by

For years, the local marketplace largely missed out on a data revolution that has transformed commerce on the web. But the rapid adoption of the smartphone is quickly bringing the local shopping experience to parity with ecommerce, transforming the consumer journey and dramatically improving the targeting capabilities available to marketers today...

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Interviews

booker_logo

Why Booker Wants to Blur the Line Between Marketing and Operations

No Comments 17 March 2014 by

Last year, Bain Capital poured $27 million into Booker, a company that builds scheduling and business management software for small and medium-sized salons. Today, the New York-based startup is working to push deeper into the front office, building a new suite of tools that use a business's operational data — booking data, payment information and the like — to engage with existing customers, and in some cases, find new ones...

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News

GoDaddy

Street Fight Daily: GoDaddy Preps IPO, JustEat Eyes London Markets

No Comments 17 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... GoDaddy Prepares for IPO (Wall Street Journal)... Just Eat Preps IPO In London, Aiming To Raise £100M (TechCrunch)... CMO One-to-One: LivingSocial Evolves from Deals Site to Deals Marketplace (eMarketer)...

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Interviews

In ‘Smart Cities,’ A Sea Change for the Web

No Comments 13 March 2014 by

Over the past decade, a new vision of the future has emerged, in which mobility, and ubiquitous connectivity is actually drawing us back into the physical world. To accommodate the world's rapid urbanization, a growing sector of tech companies are working to create new ways to make our cities smarter. Anthony Townsend, a senior research scientist at New York University, spoke to Street Fight recently about about the Smart City movement and the changing relationship the physical and digital worlds...

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News

Yahoo

Street Fight Daily: Yahoo Launches Yelp Help, Retail’s Red Herring

No Comments 13 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Yahoo Launches Yelp Help in Search to Better Battle Google: Here’s What It Looks Like (Recode)... New Data Suggests “Showrooming” on Amazon Might Not be Killing Physical Retail After All (Pando)... Google Tests Desktop-to-Mobile Retargeting With Brand Data (AdAge)...

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News

l-ancien-logo-d-apple-maps

Street Fight Daily: Apple To Sharpen Maps, Consumer Concern Over Mobile Payments

No Comments 12 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology....iOS 8 Said to Focus on Mapping, Transit and Augmented Reality (9to5Mac)... Consumers Wary of In-store Mobile Payments (Fixtera)... Microsoft Researchers Launch New Hyperlocal Project With a Twitter Connection (ZDNet)...

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Off the Block

Which Hyperlocal Startup Will Be Next to IPO?

1 Comment 11 March 2014 by

After two years of relative quiet, the hyperlocal industry is once again set to make a splash in the public markets. This year’s class is flush with some of the biggest names in tech, and signals a key shift in the business models that dominate the local technology market today...

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