Patrick Duprey | Street Fight

Features

Poll

Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery

No Comments 08 January 2013 by

In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S. consumers, 14.8% said they’re very likely to pay extra for same-day retail delivery, and 14.8% […]

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News

SocialVibe

Placecast, SocialVibe Partner to Combine Geolocation and Virtual Currency

No Comments 18 December 2012 by

SocialVibeA new partnership between digital ad company SocialVibe and location-based mobile marketer Placecast will deliver virtual currency, accumulated via online browsing and gaming, to consumers looking for geotargeted retail discounts…

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Features

Poll

Street Fight Poll: Consumers See Coupons as Top Digital Promotion

No Comments 04 December 2012 by

Memo to merchants: If you want to attract new customers, digital coupons are your best bet, according to the latest Street Fight poll. The survey asked 500 U.S. consumers which digital promotional tool last encouraged them to shop or dine at a new local business. 47% of respondents said coupons…

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Features

Poll

Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info

No Comments 15 November 2012 by

In a poll conducted in early November by Street Fight, 500 U.S. consumers were asked who or what sources they are most likely to consult before visiting a local business. The survey found that 37% say they ask a friend or colleague about their opinion of the business; 36% visit that merchant’s website; 16% examine […]

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News

In its updated U.S. Local Media Forecast, BIA/Kelsey says interactive and digital ad revenues are growing by 12.4% per year. Within the local media sphere, search encompasses a slim majority, 51%, of online ad revenues, with the local search market, projected to reach $10.2 billion by 2016, outpacing the rate of growth of overall search. The report projects 16.2% annual growth in the local display market, reaching $5.1 billion by 2016.

Report: Local Digital Revenue to Reach $38.1B by 2016

No Comments 15 November 2012 by

In its updated U.S. Local Media Forecast, BIA/Kelsey says interactive and digital ad revenues are growing by 12.4% per year. Within the local media sphere, search encompasses a slim majority, 51%, of online ad revenues, with the local search market, projected to reach $10.2 billion by 2016, outpacing the rate of growth of overall search. […]

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Features

Poll

Mobile Payments For Deals? Slim Majority Says No in Street Fight Poll

1 Comment 09 November 2012 by

A new Street Fight poll has found that about 43% of consumers are willing to use a mobile wallet service in exchange for receiving deals from retailers. The survey of 500 U.S. consumers finds that a shade more than 17% are very willing to pay via mobile for deals, and another 26% are somewhat willing. […]

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News

Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in the mobile advertising space...

xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech

No Comments 08 November 2012 by

Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in […]

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News

Pirq

Pirq Closes $1.2 Million Funding Round, Launches New Version of App

No Comments 01 November 2012 by

Instant-deals and loyalty provider Pirq released version 2.0 of its mobile real-time deals app this morning, offering consumers digital punch cards to accumulate rewards in four new verticals. The Washington-based company also announced it’s closed a $1.2 million round in venture financing…

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News

Twenty-four percent of consumers who conduct “local” searches are highly tech-savvy early adopters who own multiple mobile devices, use mobile shopping apps, purchase daily deals and post reviews of businesses more than the average population, according to a new white paper. The report also notes that this group accounts for 50% of all local searches.

Report Identifies ‘Avid Local Search Users,’ 50% of All Searches

No Comments 30 October 2012 by

Twenty-four percent of consumers who conduct “local” searches are highly tech-savvy early adopters who own multiple mobile devices, use mobile shopping apps, purchase daily deals and post reviews of businesses more than the average population, according to a new white paper. The report also notes that this group accounts for 50% of all local searches.

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Interviews

Street Fight spoke recently with Localeze president, Jeff Beard to discuss local search and businesses' online identities, the interplay between daily deals providers and listings companies, and the continuing advancement of mobile strategies in local...

Localeze’s Beard: Mobile Raising the Bar for Local Search

1 Comment 29 October 2012 by

Street Fight spoke recently with Localeze president, Jeff Beard to discuss local search and businesses’ online identities, the interplay between daily deals providers and listings companies, and the continuing advancement of mobile strategies in local…

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