David Hirschman | Street Fight - Part 2

Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

David Hirschman

Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands. We recently caught up with Rob Jonas, the company’s SVP of revenue, to talk about where Factual sees local heading and why the location data space isn’t as crowded as general adtech.

Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

David Hirschman

Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

Multiple business listings can be a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.”

Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence

David Hirschman

Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence

As the company maps consumers’ digital actions to where they are and what they do in the real-world, it is looking to become the “Nielsen of the real-world.” Street Fight recently spoke with Foursquare president Steven Rosenblatt about the explosion of location data, and why there is a big opportunity in connecting the dots between ads and store visits.

#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

David Hirschman

#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

While ecommerce companies have doubled down on taking their chunks out of the local pie, some on-demand services are trying to find ways to use their immediacy to help brick-and-mortar businesses fight back. At Street Fight Summit West earlier this month, a panel looked at this tension between ecommerce and brick-and-mortar.

Unacast Partners With Opera to Let Marketers Retarget Consumers Using Beacon Data

David Hirschman

Unacast Partners With Opera to Let Marketers Retarget Consumers Using Beacon Data

The partnership potentially represents a shift from the GPS data that advertisers have previously relied upon for recent location ( which only works when users are outdoors and actively using their mobile devices) and toward more granular beacon data in profile creation and retargeting.

Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits

David Hirschman

Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits

PlaceIQ and LiveRamp have announced the results of a new consumer behavior model that connects TV to the real world. The companies conducted a number of campaigns delivering targeted TV ads and then used location data to measure real-world store visitations, resulting in an average lift of 46 percent across three targeted verticals.

Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise

David Hirschman

Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise

Yext today announced a new integration with Google that will allow the company to offer real-time updates to all of its customers across Google’s suite of listings products. The integration eliminates manual submission, and allows all of the Yext’s customers to adjust how information is displayed on Google in real time.

Swipely CEO: We Want to Provide the Operating Platform That Restaurants Run On

David Hirschman

Swipely CEO: We Want to Provide the Operating Platform That Restaurants Run On

“If you’re not going to fundamentally improve the guest experience, then there’s really no motivation for either the consumer to change the way that they’re buying in the restaurant or for the merchant to replace the operating practices they have,” said Swipely CEO Angus Davis about mobile payments.