Damian Rollison | Street Fight

Streets Ahead


Interconnectivity and the Mobile Mind Shift

No Comments 12 November 2014 by

We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes to the use and consumption of online services...

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Local Search Listings

The Power of Visual Appeal in Local Search

1 Comment 24 October 2014 by

Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit...

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Worldwide communication and social media concept art.

How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape

No Comments 02 October 2014 by

Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your business...

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Shopping cart on a navigation bar

Where Online Ordering of Local Products and Services Is Headed

No Comments 11 September 2014 by

Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others...

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Traditional Businesses Still Failing to Reach Online Consumers

2 Comments 20 August 2014 by

An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners...

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The Impact of Google’s Local Update Is Still a Developing Story

6 Comments 30 July 2014 by

Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as a prominent local ranking signal...

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Local Search Listings

Unmanaged Local Listings Hurt Consumers and Businesses Alike

2 Comments 09 July 2014 by

Google Maps and its competitors have become the most important pathways to brick and mortar businesses outside foot traffic and word of mouth. As one recent case indicates, an accurate Google Maps listing can be a matter of life or death for a local business. The company needs a stronger and more concerted effort to enlist the help of business owners to address this problem...

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Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs

2 Comments 19 June 2014 by

The company's redesign of its SMB portal replaces both the old Google Places for Business interface and the equivalent within Google+, and consolidates several features into a friendlier interface. The features for the most part are not new, but the update does a good job of tying together the claiming and profile management process with Google+ sharing...

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Data digital flow

New Listing Services Will Help Local Data Go Digital

No Comments 28 May 2014 by

Somewhat unexpectedly, 2014 has seen a profusion of companies entering the listing management arena, many of them veterans of related disciplines. Those of us with long experience in the space are not surprised that others would see the value in helping businesses get found on local search sites and apps. But why the sudden surge of activity?

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What’s in a Swarm? Making Sense of Foursquare’s Split

No Comments 07 May 2014 by

It’s hard to envision now, but it could be that a decoupled discovery and recommendation service will be just what Foursquare needs to scale its dataset beyond entertainment and to encourage users to improve the quality and accuracy of venue information. These developments would turn Foursquare into a viable competitor to data aggregators like Infogroup and possibly to Google Maps itself...

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