Shopkeep Founder: Micros/Oracle Deal Won’t Help SMBs | Street Fight


Shopkeep Founder: Micros/Oracle Deal Won’t Help SMBs

1 Comment 24 June 2014 by

cash-registerSpeculation turned into reality yesterday when Oracle confirmed its plans to acquire Micros. Though this is great news for Micros’ CEO and its shareholders, it’s a big problem for smaller companies looking to take back Main Street.

Every single time cloud computing has been introduced into an industry, it has decimated the established leaders. Neither Oracle nor Micros do cloud computing, and if this deal goes through, the combined company will continue to not do cloud computing. I said it last week when this deal was an unconfirmed rumor, and I’ll say it again: This merger will do nothing to help the vast majority of the country’s businesses.

I’m talking about the small business sector, which has accounted for 65 percent of net job growth since 1995. I’m talking about the local merchants, independent restaurants, and brick-and-mortar retailers that, though their needs are consistently ignored by policymakers and their sales routinely scoffed at by national chains, create the character of neighborhoods.

I’m talking about the many businesses that don’t see customers as delivery devices for cash they can redistribute to shareholders. Those that are hungry to compete on a technologically even playing field, because they know they can win.

With its acquisition of Micros, Oracle is affirming its commitment to making, selling, and continually repairing outdated technology that has far outlived its usefulness. This approach, while wasteful, works for big companies with million-dollar IT budgets — but small businesses neither want nor need technology that sits in a room and takes up space. The entire reason I founded ShopKeep was so that small businesses wouldn’t have to go through what I went through when I owned a wine shop and my server crashed while I was on vacation. The store had to close while a vendor physically came to the store to fix the problem.

That’s the risk small businesses run when they don’t embrace the cloud, and they pay an arm and a leg for the liability.

The deal is about securing revenue growth from systems maintenance, not from proactively providing better service. During their last fiscal year, software-as-a-service accounted for just 7 percent of Micros’s revenue and 4 percent of Oracle’s revenue. Revenue from cloud computing was just a portion of that sliver. Contrast that with the big-name clients — chain restaurants, hotel chains, and retailers — Oracle books with the acquisition and it makes sense from the perspective of executives and shareholders. But not from the vantage point of small businesses.

The giants have historically enjoyed success not because they are better or faster, but simply because they are bigger. The cloud is changing all of that, and fast.

f54de525365e6cd73ff3508867059a20Jason Richelson is co-CEO and founder of ShopKeep POS, a provider of cloud‐based point of sale software for managing retail shops and restaurants.

  • PushPoint

    Solid, passionate points, Jason! As a marketer focused on the SMB space, I’m also concerned about this marriage. Oracle now owns a compelling number of companies focused on marketing automation. Adding MICROS to that equation should create a compelling stack that brings POS data into marketing intelligence. But Oracle is now so large (I used to work there) that it will take many years for that to be possible. Stay nimble and cloud!

Denver — March, 5th, 2015
Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
Register now and save!


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Fight Hits Home (Services)

We spoke recently with the founders of some of the hottest startups looking to cash in on a massive opportunity in home services. Check out our recent interviews with:
-- CEO Matt Williams
-- Thumbtack CEO Marco Zappacosta
-- Serviz CEO Zorik Gordon

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.


More people say Street Fight Daily is their only must-read newsletter. Subscribe now!

* indicates required
Email Format

© 2015 Street Fight.

Powered by WordPress. Hosting by