Amid a packed lineup of panels and keynotes looking into the future of hyperlocal, several companies announced new products on day one of the Street Fight Summit.

GramercyOne, a provider of cloud-based business management software, launched a “freemium” version of its enterprise-booking platform geared for small and medium sized businesses. GoSuite is comprised of two free products – GoBook and GoPromote- both aimed at enabling local merchants to book and manage appointments online as well as access tools to streamline customer management.

The company’s CEO, Josh McCarter talked about how GoPromote integrates customer acquisition with GoBook’s scheduling and CRM capabilities, allowing merchants to create and distribute offers through social media and track loyalty efforts beyond redemption.

“GoBook offers a free solution to enable small businesses to maximize the impact of daily deals, manage the influx of bookings, and meet the challenged of turning new customers into repeat business,” said McCarter. Meanwhile, GoPromote allows businesses to develop their own specials and deals, promote them over social media, and then track customer acquisition.

GoSuite is free but merchants can upgrade to more sophisticated, paid services that allow for deeper POS and CRM capabilities.

Data analytics company GeoIQ also made news on stage Tuesday with CEO Frank Moyer announcing the launch of a real-time geo-social analytics platform for advertisers, journalists and governments. GeoIQ Social draws from the company’s massive data to organize social feeds around various location-oriented data like demographics and census data.

The Colorado-based company coupled the announcement with a presentation by Dr. Phil Hendricks from IMMR, who discussed the growing signal-to-noise issue facing many data providers.  “Given the enormous, rapidly expanding volume of digital traces, signals contained in the data must somehow be extracted from the noise.” Moyer sees location as the “lynchpin” around which the exponentially increasing amount of social and other types of data can be organized and leveraged.

Gramercy One and GeoIQ are sponsors of the Street Fight Summit 2011.

Photo Credit: Shana Wittenwyler