Each month, we orient our coverage around an editorial theme. The list below represents the full range of our coverage and is updated from time to time. Click the links to view our coverage of each theme. Reach out to us if you have theme suggestions or if you’d like to offer your insight on any of our existing themes.

Beyond the Screen:  The screen has always been our primary interface but the world of tech is bringing us new formats including voice, computer vision and augmented reality. Beyond the Screen encapsulates these topics and the evolving set of front-end interfaces for local media and commerce. See our coverage here.

Word of Mouth: The oldest and still most effective form of local marketing is word of mouth. That’s taken a new form today in the art of reputation management. Under the Word of Mouth theme, we cover topics including social media marketing, reviews management multimedia strategies. See our coverage here.

Targeting Location: A central issue for location-based media and commerce is the moving target of how to pinpoint and optimize strategies around device location. We cover topics under Targeting Location like location-targeted ads, attribution, paid search, and location data strategies. See our coverage here.

Automating Local: How is AI impacting local commerce and marketing, and who’s doing what? This theme highlights topics like Amazon’s move to create intelligent and streamlined retail operations, as well as AI’s role in local search such as voice-enabled smart devices and personal assistants. See our coverage here.

Visualizing Local: How are marketers using visual content to boost visibility, presence, and conversions? With Visualizing Local, we examine topics like image search, visual strategies in local listings, and visually-oriented social media like Instagram Stories. See our coverage here.

Pursuing Privacy: In the wake of Facebook’s data collection misdeeds, the privacy backlash is swift and formidable. Pursuing Privacy is our theme for key issues like location intelligence and privacy regulations such as GDPR and CCPA. See our coverage here.

Disrupting Retail: Physical-world retail is at a crossroads as we see a growing divergence between success stories and victims of “retailpocalypse.” The difference is a function of digital adaptiveness. With Disrupting Retail, we cover topics like in-store innovation and Amazon’s strategic moves. See our coverage here.

Driving Local: The car is the ultimate mobile device. And it’s becoming local’s next battleground as more and more sensors are infused. Topics like autonomous vehicles are covered under Driving Local, as well as the car’s increasing role in the local search and discovery process. See our coverage here.

Mapping the Future: Of all of the technologies and consumer touchpoints to local commerce, mapping is perhaps the most relevant. Mapping the Future addresses maps as the primary tool for local search and discovery. We discuss UX innovations, visual mapping, and mapping as a component of local search and SEO strategies. See our coverage here.

Vertical Challenge: To verticalize or not to verticalize… that is the question in local commerce. The Vertical Challenge theme targets vertical-specific strategies and the pros and cons of zeroing in on local business categories. See our coverage here.

Holiday Blitz: All of the local commerce innovations throughout the year are given the chance to shine during the end-of-year holiday shopping blitz. We cover topics like shopping behavior, year-over-year trend analysis and retail strategies. See our coverage here.

Connected Consumer: How are we as consumers increasingly tapped into networked content and data. This includes topics like personal assistant apps, smart speakers, IoT and wearables. See our coverage here.

Theme of the Month: Pursuing Privacy

Voice Tech Could Transform Loyalty Programs. Here’s How

Within the hospitality industry, a growing number of hotels are using voice technology to improve personalization with experiences like virtual concierges. Virtual concierges use voice technology to personalize a guest’s stay by offering experiences based on past behavior. For example, virtual concierges can adjust thermostats or place room service orders based on a traveler’s previous preferences. When hotels and other hospitality brands take action based on the insights gathered about guests through their loyalty programs, they improve the overall guest experience.

But brands in a number of industries are exploring loyalty use cases for voice.

Using Smartwatches to Join Marketing’s Vanguard

Spending on wearables is predicted to hit $52 billion this year, according to forecasts from the research firm Gartner, and spending on smartwatches specifically is expected to increase by 24%. Smartwatches represent the merging of physical and virtual worlds, and they provide marketers with a direct line for reaching consumers.

Here are five examples of how tech-savvy brands can put smartwatches to work and develop better strategies to take full advantage of the new opportunities that exist for reaching consumers through these wearable devices.

Street Fight’s February Theme: Beyond the Screen

Consumer touchpoints continue to fragment and atomize, disrupting conventional approaches to media and tech. Drivers of this trend include devices from smart speakers to cars. Accordingly, as we roll into February, the Street Fight editorial team is thinking outside the box — that is, beyond the rectangles that frame our typical screen interfaces.

We will provide deep coverage of emerging technologies including voice search, visual search, augmented reality, and 5G. How are tech providers innovating with these modalities? How are users adopting them? And how are local marketers tackling the opportunity?