Each month, we orient our coverage around an editorial theme. The list below represents the full range of our coverage and is updated from time to time. Click the links to view our coverage of each theme. Reach out to us if you have theme suggestions or if you’d like to offer your insight on any of our existing themes.

Beyond the Screen:  The screen has always been our primary interface but the world of tech is bringing us new formats including voice, computer vision and augmented reality. Beyond the Screen encapsulates these topics and the evolving set of front-end interfaces for local media and commerce. See our coverage here.

Word of Mouth: The oldest and still most effective form of local marketing is word of mouth. That’s taken a new form today in the art of reputation management. Under the Word of Mouth theme, we cover topics including social media marketing, reviews management multimedia strategies. See our coverage here.

Targeting Location: A central issue for location-based media and commerce is the moving target of how to pinpoint and optimize strategies around device location. We cover topics under Targeting Location like location-targeted ads, attribution, paid search, and location data strategies. See our coverage here.

Automating Local: How is AI impacting local commerce and marketing, and who’s doing what? This theme highlights topics like Amazon’s move to create intelligent and streamlined retail operations, as well as AI’s role in local search such as voice-enabled smart devices and personal assistants. See our coverage here.

Visualizing Local: How are marketers using visual content to boost visibility, presence, and conversions? With Visualizing Local, we examine topics like image search, visual strategies in local listings, and visually-oriented social media like Instagram Stories. See our coverage here.

Pursuing Privacy: In the wake of Facebook’s data collection misdeeds, the privacy backlash is swift and formidable. Pursuing Privacy is our theme for key issues like location intelligence and privacy regulations such as GDPR and CCPA. See our coverage here.

Disrupting Retail: Physical-world retail is at a crossroads as we see a growing divergence between success stories and victims of “retailpocalypse.” The difference is a function of digital adaptiveness. With Disrupting Retail, we cover topics like in-store innovation and Amazon’s strategic moves. See our coverage here.

Driving Local: The car is the ultimate mobile device. And it’s becoming local’s next battleground as more and more sensors are infused. Topics like autonomous vehicles are covered under Driving Local, as well as the car’s increasing role in the local search and discovery process. See our coverage here.

Mapping the Future: Of all of the technologies and consumer touchpoints to local commerce, mapping is perhaps the most relevant. Mapping the Future addresses maps as the primary tool for local search and discovery. We discuss UX innovations, visual mapping, and mapping as a component of local search and SEO strategies. See our coverage here.

Vertical Challenge: To verticalize or not to verticalize… that is the question in local commerce. The Vertical Challenge theme targets vertical-specific strategies and the pros and cons of zeroing in on local business categories. See our coverage here.

Holiday Blitz: All of the local commerce innovations throughout the year are given the chance to shine during the end-of-year holiday shopping blitz. We cover topics like shopping behavior, year-over-year trend analysis and retail strategies. See our coverage here.

Connected Consumer: How are we as consumers increasingly tapped into networked content and data. This includes topics like personal assistant apps, smart speakers, IoT and wearables. See our coverage here.

Theme of the Month: Pursuing Privacy

How Brick-and-Mortars Move Forward

The coronavirus pandemic has transformed brick-and-mortar business, possibly forever. Peter Paine, former eBay and Walmart executive and now head of retail partnerships in the Americas for Cover Genius, checked in with Street Fight to share the strategies physical businesses large and small should prioritize to prepare for the near- and long-term future.

Affiliate Marketing Strategies to Help You Through Covid-19

In the affiliate marketing ecosystem, brands partner with bloggers, influencers, publishers, even other brands to promote their products or services. By only paying for sales, leads, or new customers that their partners deliver, affiliate marketing allows brands to efficiently scale while optimizing their return on ad spend and cost per action (CPA).

Brands with creative and agile affiliate programs are the ones who will have loyal customers and partners long after this global crisis is over. With that in mind, here are some ways brands are adjusting their affiliate marketing strategies in the time of Covid-19.

mobile data

As States Reopen, Conversion Patterns Point to Early Programmatic Recovery

The data that Goodway Group uncovered suggests that some marketers have begun to increase spend and re-enter the programmatic marketplace. Additionally, when looking at the regional level, the Goodway Group’s Benjamin Diesbach and his team are seeing that CPMs in many of the hardest-hit states have bottomed out, and they are starting to move closer to previous levels.

The impact on certain states reopening is still being felt, and while medium-to-longer-term dynamics remain volatile, Diesbach is seeing early short-term signs of programmatic marketplace recovery.