Why Startups Should Aim to Partner with Larger Companies

If not to scale up quickly and earn unicorn status, what should startups be aiming to achieve? In essence, the answer is sustainable growth, and in recent years we have seen founders look to corporate partnerships as a viable way of achieving this. Corporate-startup partnerships are collaborations where an established company enters into a mutually beneficial relationship with an agile startup.

As Social Media Hype Wanes, Appeal of Hyperlocal Remains

While social media is here to stay, the market shares a lot more with the online advertising segment than, say, the SaaS subscription business. Social media is only as sticky as its user base and only as attractive as it is fresh. I am sure that there are real benefits to tapping a social graph for sales. But I am becoming more sure that those benefits are incremental and evolutionary, rather than a step change…

Street Fight Daily: Oink Shutters, SXSW Location Wrap, Groupon Poaches

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Kevin Rose’s Oink Shuts Down (TechCrunch)…

Big Hyperlocal Blogs Looking At Advertising All Wrong (Business Insider)…

SXSW: Location, Location, Location Fuels Mobile Apps (MacWorld)…

Local Quotables: Rafer, Duggan, Pincus and more

The best words about and around the hyperlocal industry.

Lumatic’s Scott Rafer wants to revolutionize mobile map-technology; Kris Duggan of Badgevile critiques Foursquare’s signature “mayor” status as driving away users; Pincus wants to bring “play” into the mainstream; and more: