News & Analysis

Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships

by Anna Kramer Share this  
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For enterprise companies looking to expand into new markets, Zipsprout’s micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend.

News & Analysis

Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Heard on the Street, Episode 14: Boosting Sales with Google My Business… Battle Over Negative Reviews on Yelp Could Go to Supreme Court… Apps Downloaded on Millions of Android Phones Tracked Users in Ad Fraud Scheme…

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