Spa Facial

The Beauty Industry is Prepping for Small Business Saturday – Here’s How

Small Business Saturday is one of the most important events of the year for local beauty and wellness providers. Spas and salons rely on sales of gift cards and beauty products to sustain their businesses during leaner times.

Developed by American Express in the depths of the recession in 2010, Small Business Saturday is placed in the middle of two of the biggest shopping events of the year, Black Friday and Cyber Monday. While proportionally fewer sales happen on Small Business Saturday than Black Friday or Cyber Monday, consumer awareness around the annual event is growing.