Case Study: A Michigan Yoga Studio’s Tips For Managing Deal Customers

When Eric Paskel ran his first Groupon promotion in January 2011, he knew it was going to be big. What he hadn’t expected, however, was to get hit with 3,000 new clients by 11 a.m. on the day his deal premiered. In the year since then, the owner of Yoga Shelter has sold approximately 15,000 daily deal coupons. But no longer with Groupon…