Street Fight Daily: 10.11.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Microsoft appears to be readying the formal launch of a Bing-branded daily deals website powered by white-label group buying platform service provider Tippr. This offering is notably different from Microsoft’s earlier launch of Bing Deals, which basically features links to aggregated deals from a number of partners. (TechCrunch)…

The daily deal industry has jolted a formerly sleepy corner of the $30 billion online advertising market: the local part of the paid search marketing business. Local search ads that included references to towns and cities were not in demand until daily deal companies started paying handsomely to track down people interested in neighborhood goods and services. (Reuters)…

Case Study: Struggling to Turn Deal Chasers Into Repeat Clients

When it comes to running daily deal promotions, Maria Camacho is far from a newbie. In the past few years, the owner of The Little Yoga Studio in San Diego, California, has run deals with a handful of different group coupon companies. She says the low-paying group coupons are worth it to her as long as two or three of every 100 daily deal customers become repeat clients.