Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Lets Advertisers Track Phone Calls Generated From Websites (MarketingLand)… Local Media Consortium Partners With Yahoo (NetNewsCheck)… As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside
(Wall Street Journal)…
At Westfield Labs, Rethinking Retail One Mall at a Time
In 2012, the Westfield Group, one of the largest owners of indoor malls in the world, opened Westfield Labs, a division tasked with developing technology to improve the retail experience. Street Fight recently caught up with Nicholas Cabrera, the division’s SVP of product development, to talk about the role of technology in the physical shopping experience…