Weight Loss Centers Firm Up
The weight management industry in the U.S. generated $90B in revenue in 2023. Fed by demand for weight loss drugs (contributing close to $12B in sales), trimming down seems timeless, although brick-and-mortar centers have evolved over the years. Weight Watchers was founded in 1963 by Jean Nidetch and grew to thousands of locations worldwide. In 2018, […]
Brand Battle: Weight Watchers vs. Jenny Craig
To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed Weight Watchers’ and Jenny Craig’s store locations with focus on areas of local presence management. 492 Jenny Craig locations and 663 Weight Watchers locations were included in the data sample.