Wave2 Media | Street Fight

Case Study: Bay Area News Group Uses Wave2 for Self-Serve Ads

Stephanie Miles

Case Study: Bay Area News Group Uses Wave2 for Self-Serve Ads

At the Bay Area News Group, a publisher of small and mid-sized papers around San Francisco, community information manager Elizabeth Naughton says using Wave2 Media’s self-serve platform has given her sales team more “breathing room,” which allows them to spend more time meeting advertisers and making social calls to customers. As a result, Naughton says advertisers have begun running larger ads and BANG has been able to generate more revenue…