Street Fight Daily: Google Unveils New Maps, PayPal Takes Aim at Square

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Eight Years Later, Google Reinvents Its Maps for a Data Rich Web (GigaOm)… PayPal Takes Aim at Square With Free Mobile Payment Processing (CNet)… Google Announces 3 New Location Services for Android (Mashable)…

#SFSNYC: PayPal’s Walt Doyle on Navigating the “Purchase Pretzel”

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During his morning keynote at the Street Fight Summit onTuesday, Walt Doyle, GM of Paypal Media Network, took a deep dive into eBay’s $3 billion push into local, demonstrating both the opportunities and the frustrations of that space…

PayPal Media Network’s Doyle on eBay’s Local Push and ‘Closing the Loop’

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Walt Doyle, who was CEO of Where at its acquisition, now serves as general manager of PayPal Media Network. Street Fight caught up with Doyle recently to talk about “closing the loop,” building a local marketplace, and rethinking advertising’s role in the hyperlocal space.

Hyperlocal Execs’ 2013 Predictions: Goodman, Tolles, Kucharz, and More…

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As 2012 wraps up, it’s clear we’ve had a ton of action and evolution in the world of hyperlocal this year. Looking toward next year, Street Fight asked 12 hyperlocal luminaries to share their predictions for where local is headed…

Mid-Year Analysis: The 5 Biggest Trends Driving Mobile, Local Media

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We’ve just passed the half-year mark and the mobile local space continues to move rapidly. Here are five major trends distilled from a couple of recent trade shows, and from my own examination of action in the space this year…

Will eBay Be the Next Giant in Local?

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It’s not just about where users are spatially, or what device they’re on. It’s a function of where they are in the proverbial purchase funnel — the increasingly convoluted path between offline and offline worlds that leads from awareness to purchase. “The boundaries between the physical and digital world have disappeared, says WHERE’s Walt Doyle, “and the purchase funnel has become a purchase pretzel.”

Street Fight Brings Popular Summit to San Francisco!

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On June 5, hyperlocal’s brightest minds will converge on the Bently Reserve in downtown San Francisco for Street Fight Summit West, the first West Coast conference produced by Street Fight. Confirmed speakers and attendees include some of the top thinkers in hyperlocal. Early bird tickets are available at a 50% discount for a limited time…

5 Questions for Walt Doyle of Where Inc.

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This is the first in a series of brief Q&As with leaders in the local space.

Who is he?
Walt Doyle

What does he do?
CEO of Where, Inc.

Describe WHERE as if a friend’s mother asked, “So what is this WHERE?”
WHERE is a service on mobile phones and the web that helps people discover their local area. Based on some information about your interests, WHERE helps you discover great places and great deals that you may not know about. WHERE Ads is an advertising network that helps connect business owners with a local audience…